The 8 to 1 rule is very simple to use and to understand. When using Twitter, Facebook and Myspace to create relationships it is critical to do just that, make relationships! If someone feels that all of ones posts are trying to market something there is no relationship. Make sure one posts 8 informational tweets and status updates to every marketing tweet for products and services. Social media marketing is about relationships and marketing. If it appears that you are all about marketing, it will be noticed. By sending out information tweets, questions, answers, jokes, quotes and every once and a while a marketing tweet, one’s social media integrity will be sky-high. This is the key to the whole market and will help you create relationships, drive traffic and, bottom line, make money.